Employee Spotlight – Nicole Beck

What is your role?

I am the Director of Marketing

Have you always lived in the Atlanta area?

No, I am originally from Birmingham, AL.

What are your hobbies?

Olympic weightlifting, Skiing, Traveling, Interior Design, Riding my Peloton and checking out new restaurants!

What’s your favorite sports team?

Obviously, I’m an Auburn fan and the Seattle Seahawks are my pro team.

What’s your favorite Atlanta restaurant? 

Poor Calvin’s by far! Not only do they have amazing food, but the service is incredible as well. Shoutout to James who makes every visit amazing.

What drew you to the auto industry?

I love the grit and innovation of the industry, it’s truly one of the last industries in my opinion that your hard work really pays off in an impactful way. You get out of it what you put into it!

What car do you currently drive?

2024 Lexus NX

Where is one place you would like to travel to someday?

I can’t name just one! We went to Vietnam for our honeymoon and absolutely loved it. Next on our list is Iceland, Scotland/Ireland and a visit back to Africa.

What is one thing most people don’t know about you? 

Most people don’t know that I trained away my southern accent because I had originally planned to be a broadcast news anchor in college.

What is the most used app on your phone? 

This is embarrassing, but it’s a close tie between IG and TikTok. (In my defense, I’ve actually found lots of new mom advice on those platforms!) I looked at my app usage to keep myself honest.